Many nonprofits are comfortable with the idea of using data to analyze and target their fundraising efforts. How else is your nonprofit using data? Have you ever thought how a big dataset can help your organization accomplish your mission? There’s now an overwhelming amount of data that you can access for free or for a… Read more
Romance. It’s been a lost art for many a nonprofit, but email marketing can fan the flames of your constituent’s hearts. How? According to The Forrester Wave™: Email Marketing Vendors, Q1 2012 report, 93% of survey respondents are running a welcome email series on a monthly basis. So if your nonprofit isn’t running a welcome… Read more
What do Star Wars, Betterness, Three Cups of Deceit, Human Capital Performance Bonds, and my personal 2012 Goal Planner have in common? I’ve been thinking long and hard about goals, and if they can make me a better person and better at my job. I’ve blogged a few times about the need for better metrics… Read more
Last month, thedatabank signed a new three-year agreement with SunGard Availability Services to use their Enterprise Cloud Services platform to deliver our products. Instead of buying servers and installing them in our Saint Paul data center, a process that typically takes three to four months from purchase to production, thedatabank will run on virtualized equipment… Read more
Many nonprofit fundraisers are looking for effective ways to segment their current and potential donors. However, segmentation alone does not make for a magical appeal. Fundraising relies on researching your potential and current donors, along with answering some very substantive, but subjective, questions for them. While your organization may not have the resources to implement… Read more
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