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The Technology for Change Blog

You know your mission and supporters. We know how to use a database effectively to connect and mobilize your followers.

Find fresh insights and tips about fundraising, advocacy, communications, using data, and more on The Technology for Change blog.

photo credit: jabber logic

How to Plan 2016 Marketing on a Tight Schedule

Guest post by Colleen Powers, of jabber logic, a Complementary Service Provider for thedatabank. jabber logic specializes in brand identity and full-service marketing programs for small businesses and nonprofits.  For nonprofit communications staff, the transition to a new year is a time to set goals and create a plan for the next 12 months. But for most [...]

Nonprofit Communication Tips & Resources

What smart nonprofits know about the power of personal stories

Guest post by John Capecci, of Capecci Communications, a Complementary Service Provider for thedatabank. John is co-author, with Tim Cage, of “Living Proof: Telling Your Story to Make a Difference,” and offers communication training, workshops, consulting and webinars on communication effectiveness. If you work in nonprofit communications, marketing or development, you know that personal stories [...]

Advocacy Tips & Resources Nonprofit Communication Tips & Resources


Inexpensive ways to optimize your year end fundraising campaigns – Offline & Online Part 2

Yesterday, we covered eight tips to optimize your offline fundraising campaigns. Today, we'll cover online giving. As a reminder, online giving in this context covers email campaigns and giving opportunities on your website. Let's dive in! The rule here is the same; the first hurdle in any appeal is getting someone to read it. Many of [...]

Fundraising Tips & Resources