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The Technology for Change Blog

You know your mission and supporters. We know how to use a database effectively to connect and mobilize your followers.

Find fresh insights and tips about fundraising, advocacy, communications, using data, and more on The Technology for Change blog.

Photo credit: Startup Stock Photos

Don’t overlook Data Migration when calculating the Total Cost of a new CRM

Surprise, fear, distrust, groans and dead silence are just some of the reactions I get from database shoppers when I ask them to send in their data for a Data Analysis. It catches people off guard, I guess - because not all vendors require a Data Analysis in order to write an estimate for migrating your [...]

Database/CRM Essentials

Photo credit: Kira Okamoto

Unmasking Potential in the Nonprofit Sector

At a young age people constantly ask you “What do you want to be when you grow up?” You might answer with a firefighter, news anchor, baker, or superhero. I was that strange atypical child as I always proclaimed that I wanted to be the manager of Subway. Fast forward to today, where as a [...]


Photo credit: TheBusyBrain

Finding Statistical Significance in A/B Testing

A/B testing is marketing speak for running a controlled experiment on email. What you are doing is trying to find a way to communicate most effectively to achieve a desired result. When performing an A/B test, the first step is to generate a hypothesis. This is a test after all, and all tests should have [...]

Nonprofit Communication Tips & Resources