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Get Better Fundraising Data Next Year

With the year coming to an end, it's time to look at your fundraising data from this year and recount your successes. It's also a great time to look at what you might do better in the coming year. While your goals for the next year probably revolve around getting more donors and more money, one goal for the new year that will help you get there is to get better donation data. As you go over your data this year, what is it that you wish you knew about your donors or particular donations but aren’t currently tracking? I'm a strong advocate for link tracking, so here are my ideas: [More]