I was reading the paper this morning and saw an advertisement that got me thinking. The ad was for Ashford University, which I had never heard of, and featured a big picture of a tablet computer with the headline, “Technology Changes Everything™”. The subscript included the line, “Technology is the greatest populist force in our times”.
In 1998, when we started thedatabank, we came up with the tag line “Technology for Change” as a way to easily describe what we believed our software would be used for. At that time we saw the potential of our software being used by people in nonprofit organizations to help them fulfill their missions and therefore effect change. This ad moved the equation to a whole different level. What it said to me is that technology itself was the agent of change not those that used the technology... [More]