Guest post by Colleen Powers, of jabber logic. jabber logic specializes in brand identity and full-service marketing programs for small businesses and nonprofits. For nonprofit communications staff, the transition to a new year is a time to set goals and create a plan for the next 12 months. But for most nonprofits, making time for strategy is… Read more
Guest post by John Capecci, of Capecci Communications. John is co-author, with Tim Cage, of “Living Proof: Telling Your Story to Make a Difference,” and offers communication training, workshops, consulting and webinars on communication effectiveness. If you work in nonprofit communications, marketing or development, you know that personal stories are invaluable when it comes to… Read more
Email is a silly, silly beast. Web based design doesn’t work as expected, tables rule the day, and modern CSS is almost unheard of. Add to this the fact that every email client renders email differently, I dare you to try and make an email look exactly the same in Gmail and Outlook. But while… Read more
Getting results A/B testing A/B testing is marketing speak for running a controlled experiment on email. What you are doing is trying to find a way to communicate most effectively to achieve a desired result. When performing an A/B test, the first step is to generate a hypothesis. This is a test after all, and… Read more
Your email list has a problem: Every day, people are disappearing from it. Through changing email addresses and unsubscribes your list is always getting smaller. Like a leaky bucket with a persistent drip, it is always emptying out. In email marketing circles, this is known as churn. So what do you do with a leaky… Read more
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