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Twin Cities Media Alliance Fall Forum 2011: Media Tools for the New Normal
Saturday, November 12, 2011
Twin Cities Media Alliance Fall Forum 2011: Media Tools for the New Normal
Saturday, November 12, 2011
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Twin Cities Media Alliance Fall Forum 2011: Media Tools for the New Normal PRE-REGISTRATION IS NOW CLOSED, BUT WE HOPE TO SEE YOU ON SATURDAY! DAY-OF REGISTRATION/COFFEE HOUR WILL BEGIN AT 9:00am!The Twin Cities Media Alliance's Fall Media Forum is free and open to the public, but registration is requested. To sign up, scroll down. You will have the option to pre-purchase a box lunch. Inform, Connect, Organize: Media Tools for the New Normal Twin Cities Media Alliance Fall Media Forum November 12, 2011 Minneapolis Central Public Library Budget cuts and a tough economy threaten many of the things that Minnesotans value most - the quality of our schools, the vitality of our neighborhoods, even our jobs and livelihoods. This free public forum focuses on the media tools and information resources that can help citizens, communities and businesses inform themselves, communicate and work together. Agenda: Date: Saturday November 12, 2011 9 - 9:30 registration 9:30-9:40 Welcome by Leola Johnson 9:40-10:10 What is the New Normal? 9:40-10:00 What is the New Normal? What are the facts? Andi Egbert from the Wilder Foundation 10:00-10:45 What Minnesotans are Saying Reports from the New Normal Projects: Lisa Peterson-de la Cueva, project manager of the Daily Planet’s New Normal project, Dave Peters, MPR’s Ground Level; Alison Herrera, the Uptake; summarizing what participants have said at community conversations. 10:45-11:00 Break 11:00- 12:00 Where do we go from here? Jeremy Iggers, Twin Cities Media Alliance: brief remarks on New Media and the New Normal, followed by a conversation about how to use the media to meet the challenge of the New Normal. Invited participants include Bill Blazar, MN Chamber of Commerce; Erica Mauter, Fresh MN; Bernie Hess, UFCW; representative from League of Women Voters Questions for discussion? What do you and your members see as the most pressing policy issues? How can citizens get involved? How can citizens use media tools to participate more effectively? 12:15-1:15 Lunch Informal networking and lunch in the Doty Board Room Afternoon breakout sessions: Afternoon breakout sessions: Session I: 1:30 to 2:30 p.m. Using Twitter (and other social media tools) for Networking: Melissa Harrison, Allee You’ve heard the stats about how great social media can be for brands and business; what about communicating and connecting with your own network? Join in this discussion about using Twitter (and other social media networks) for research, networking and staying “in the know” about the issues you care about. Our focus will be on using Twitter and various Twitter tools, but some time will be allocated for exploring other networking avenues via sites such as Facebook, LinkedIn and Google+. Tools to Make Your Website More Interactive: Steve Hanson, Cruiskeen Consulting Use external applications and widgets from other companies to expand your web site. This session will cover adding features to your site for live blogging, using third-party widgets, video and audio remote applications, integration of Twitter and Facebook, and building a low-cost mobile app for your site. Steve Hanson develops and hosts Drupal web sites at Cruiskeen Consulting LLC, an Internet consulting company in Menomonie, WI. Compass Neighborhood Indicators: A valuable tool for telling your community’s stories: Jennifer Franklin, Wilder Foundation Minnesota Compass now features rich profiles, chock-full of data and trends, for each of the neighborhoods and communities in Minneapolis and each of the planning districts in St. Paul – a gold mine of information. These user-friendly, at-a-glance profiles contain a wealth of data from the 2010 census and the annual American Community Survey (ACS), and they provide demographics data and trends at a much smaller geographic level than previously accessible to the lay person. This workshop and interactive breakout session will look at several neighborhood profiles, and facilitate discussion among participants about different ways these data can be used to best tell the stories of what is happening in our communities. Participants will share examples of stories that use these kinds of data well, and brainstorm about how different audiences/consumers of media process and use this kind of information in their work. Session II: 2:30 to 3:30 p.m. Telling Your Story: PR, Communications and Tools: Amanda Wagner and Angie Gassett, Weber Shandwick. This interactive and engaging workshop will offer tips and best practices for citizens interested in leveraging traditional public relations tactics in their communications strategies. From the basics of key message development to a broad understanding of how to measure and communicate success, the session will leave attendees with a firm grasp of public relations principles and tactics to help tell their story. Media relations and social media will also be covered at a top level. Attendees should come prepared to share their own communications goals and challenges and armed with their burning PR questions. What's your beat? Mary Turck, editor, Twin Cities Daily Planet Whether your passion is health care, schools, or the neighborhood you live in, a beat reporter will cover it best. And maybe that beat reporter is you. Claim your beat: How you can step up and report — in the Twin Cities Daily Planet, in your blog, in E-Democracy, or in your community. We'll start with three steps to covering your beat. For more details about this year's conference, please visit http://www.tcdailyplanet.net/events/fall-media-forum-inform-connect-organize-media-tools-new-normal You can support our work by donating to the Twin Cities Media Alliance - simply go to http://www.tcdailyplanet.net, and click on the green Donate button. If you prefer, you can send a check to TCMA, 2600 E. Franklin, suite #2, Minneapolis MN 55406. When
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