web 2.0

Becoming a Bulk Email VIP: Avoiding SPAM Filters

Think of your email recipient’s inbox as a nightclub. Just like you don’t want to get all dressed up to not be let in by the bouncer, you don’t want to work hard on your bulk emails just for them to be caught in the dreaded SPAM filter. Because SPAM filtering is constantly evolving and there are so many mistakes that could get your email caught in a SPAM filter, it is important to keep your strategy for avoiding them up to date. [More]

6 Mobile Email Optimization Tips for Nonprofits

I recently attended a great session hosted by MAP for Nonprofits and presented by Marketing and Mobile Strategist, Curt Prins called "Mobile Email Optimization for Nonprofits". I love going to sessions like these because the information is not only helpful for my work, but also for sharing with our clients and readers.

The most striking fact that Curt shared during his presentation about mobile phone usage was "there are more mobile phones that toothbrushes in use on Earth." [More]

3 Must-Have Skills to be a Good Leader

Post by Marketing Intern Hugo Narumiya As an international student at the University of Minnesota, I have had many opportunities to be immersed in meaningful learning experiences. Just a few from my list are: completing my internship in a small business focused on helping nonprofits through technology, taking leadership development courses, participating in leadership workshops, and volunteering in student organizations. I’ve also had a great opportunity this summer to mentor a group of undergraduate students through a Global Leadership for Social Change: A Cedar Riverside Immersion course, which has taught me a great deal about the importance of being a good leader, and most importantly the skills someone needs to practice as a leader. 3 Skills You Must Develop to be a Good Leader The ability to view problems from different perspectives Developing self-awareness and the capacity for self-reflection are essential to understanding how you can cultivate relationships and connect your strengths and weakness with your team. Leadership requires awareness to plan a course of action, developing a repertoire of skilled cultural behaviors, and knowing when to use each one to communicate effectively and appropriately in diverse contexts. The ability to adapt to changing environments with flexibility In a constantly changing environment, being mindful is the key to maximize the benefits of leading yourself and leading others. This creates possibilities for members to use wisdom to accept differences, and to engage with ambiguity to learn from their own efforts and mistakes. Those qualities gained through social and interpersonal interactions develop a sense of understanding different cultural motivations in your own behavior and that of others. The ability to enable members to act The sense of community is built through sharing resources between members. It is necessary to develop capacity in others, making them feel powerful and welcomed to act in collaboration in ways that value difference, risk taking, and high performance. Know when to take the lead on projects, and when to give your team the ability to act on their own ideas as well. Leadership is essentially an interactive and experiential process. The way you learn about your own abilities and the way you connect with others involves hard work, perseverance and creativity. 

When was your last National Change of Address service?

There are many good reasons to keep your supporters’ mailing addresses up to date using the National Change of Address (NCOA) service. Even in our ever-increasingly technological world, paper mailings still play a key role in many organizations’ overall communications plan. Many companies offer NCOA service, and the data comes right from the US Postal Service. The US Postal Service reports nearly 40 million (or 13%) of the US population changes their address each year – that’s potentially 13% of your list that your mailings aren’t reaching if you aren’t running NCOA on a regular basis. [More]

CRM: The Receptacle for Your Organization’s Collective Conscience

If you’ve been reading this blog for awhile, you’ve certainly seen posts before on why excel isn’t a database and ways you can assess your organization’s software needs. So what do you do once you have a CRM? How do you utilize it to its fullest extent? [More]