web 2.0

What's your Filter Philosophy?

It used to be called Information Overload - that feeling that you can’t keep up with everything you need to. In the depths of despair you say things like: ‘I’m going to move to the Yukon and throw this infernal machine out the window’. Okay, maybe only I say that but the sentiment is pretty common. We find ourselves couched in the horns of a dilemma. How do we get the information we need, without being overwhelmed? Furthermore, what is our duty as communicators to help others avoid this sorry state. [More]

Add More Appeal with Web Fonts

It’s a common problem. The fonts on the web are boring. You are an interesting person, your constituents are interesting, and you deserve beautiful, interesting fonts. A special font helps your page stand apart from the crowd, appeal to emotion, and adds professionalism.

The Problem: [More]

3 Steps to Warm Up Your Advocates

Here at thedatabank’s offices in Minneapolis, there is snow outside. It’s generally the time of year when people stay indoors with a cup of hot cocoa and relax. While the Federal Legislature appears to be in perpetual session, most State Legislatures are out of session, but will begin soon. This makes it the perfect time to get your 2012 advocacy campaign in order and start warming up your activists and getting your goals for the upcoming year in order.

A great way to kick off your advocacy campaign is with a test of your advocacy software. Here are three ways to get your advocates engaged and enthused: [More]

Get Better Fundraising Data Next Year

With the year coming to an end, it's time to look at your fundraising data from this year and recount your successes. It's also a great time to look at what you might do better in the coming year. While your goals for the next year probably revolve around getting more donors and more money, one goal for the new year that will help you get there is to get better donation data. As you go over your data this year, what is it that you wish you knew about your donors or particular donations but aren’t currently tracking? I'm a strong advocate for link tracking, so here are my ideas: [More]

Occupy your Nonprofit

Yes, it is a shameless ploy to use the mechanics of Occupy [insert noun here] to pique your interest, but I’m fascinated by the communication style of the Occupy Movement. If you don’t know, the meeting structure is known as a General Assembly. The General Assembly has no defined leaders and relies on collective thinking to reach agreement. Although that process is worthy of it’s own discussion, one striking feature of this process is ‘the human megaphone’ (See the human megaphone below). In order for one person to be heard by thousands, a single voice makes a statement. This statement is then reshouted at the same time by hundreds of people so that the first person can be heard. It’s a practice that makes sense given the circumstances but why not have real megaphones and let the first person say what they have to say?