Photo credit: TheBusyBrain

Finding Statistical Significance in A/B Testing

A/B testing is marketing speak for running a controlled experiment on email. What you are doing is trying to find a way to communicate most effectively to achieve a desired result. When performing an A/B test, the first step is to generate a hypothesis. This is a test after all, and all tests should have… Read More

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TexProtects Capitalizes on Advocacy Tools to Renew Legislation

TexProtects, The Texas Association for the Protection of Children, is a Dallas-based agency whose mission is to reduce and prevent child abuse and neglect through research, education, and advocacy. TexProtects prides itself in its ability to mobilize advocates across Texas to speak out about child protection.   Child abuse and neglect continues to affect an… Read More

Photo credit: Ken Teegardin

Preparing a Cost Analysis for your CRM search

You wouldn’t buy a new car without knowing what you can afford, right? So why would you purchase a new Constituent Relationship Management (CRM) database system without doing the same? Maybe you are so frustrated with your current system that you are eager to see what all is out there. Perhaps you have been tasked… Read More

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All emails are not the same. So why are you treating them that way?

Your email list has a problem: Every day, people are disappearing from it. Through changing email addresses and unsubscribes your list is always getting smaller. Like a leaky bucket with a persistent drip, it is always emptying out. In email marketing circles, this is known as churn. Common sense tells you to do a few… Read More

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Managing your database is no April fools joke

Sure we love a good prank and knee-slapping laughter, but it’s no laughing matter when it comes to managing the information in your database. Think about this: every contact you fail to connect with is an opportunity lost, and an opportunity that may have been a potential donor, supporter, and or volunteer. Extend the life… Read More