Photo credit: Startup Stock Photos

Don’t overlook Data Migration when calculating the Total Cost of a new CRM

Surprise, fear, distrust, groans and dead silence are just some of the reactions I get from database shoppers when I ask them to send in their data for a Data Analysis. It catches people off guard, I guess - because not all vendors require a Data Analysis in order to write an estimate for migrating your… Read More

Photo credit: Kira Okamoto

Unmasking Potential in the Nonprofit Sector

At a young age people constantly ask you “What do you want to be when you grow up?” You might answer with a firefighter, news anchor, baker, or superhero. I was that strange atypical child as I always proclaimed that I wanted to be the manager of Subway. Fast forward to today, where as a… Read More

Photo credit: TheBusyBrain

Finding Statistical Significance in A/B Testing

A/B testing is marketing speak for running a controlled experiment on email. What you are doing is trying to find a way to communicate most effectively to achieve a desired result. When performing an A/B test, the first step is to generate a hypothesis. This is a test after all, and all tests should have… Read More


TexProtects Capitalizes on Advocacy Tools to Renew Legislation

TexProtects, The Texas Association for the Protection of Children, is a Dallas-based agency whose mission is to reduce and prevent child abuse and neglect through research, education, and advocacy. TexProtects prides itself in its ability to mobilize advocates across Texas to speak out about child protection.   Child abuse and neglect continues to affect an… Read More

Photo credit: Ken Teegardin

Preparing a Cost Analysis for your CRM search

You wouldn’t buy a new car without knowing what you can afford, right? So why would you purchase a new Constituent Relationship Management (CRM) database system without doing the same? Maybe you are so frustrated with your current system that you are eager to see what all is out there. Perhaps you have been tasked… Read More