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Building a Culture of Feedback with Social Media Polls

By measuring social media responses we can identify the nature of an organization’s feedback loops. Many social media outlets have started to provide tools for getting feedback. How can we make the most of these new tools and opportunities? In this post we’ll focus on polls using Google Forms, Facebook, and Twitter. First, identify three… Read More

aerial view of many people seated at conference

9 tips for getting the most out of your next conference

Across sectors and in nearly every field, conferences are a big deal. Once a year, hundreds or thousands of professionals will gather to make connections, participate in workshops, and get inspired to do better work and make a bigger impact in their profession. Conferences are an opportunity to meet your peers in person, learn from… Read More

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Time to Trim: 3 ways to keep your database fit in 2017

Vowing to eat healthier and/or exercise more this year? You’re not alone. I, for one, have decided to make a few lifestyle changes after my credit company called with concerns about a “suspicious” charge on my card: some vegetables. But while we are ramping up our diet and workout routines, it’s important not to forget… Read More

How to Be an Email Marketing Stoic

One of the most frequently asked questions we receive from our clients at thedatabank is “Why didn’t this person, who’s subscribed and has a valid address, receive our email blast?” It’s a seemingly straightforward question for which one demands and expects a logical, scientific answer. But I’m here to argue that it’s a question that… Read More

three flat stones lying on a piece of paper with arms and legs drawn around them in black ink. the first is holding up a barbell, the second is doing a jumping jack, and the third is running or doing aerobics

No Train, No Gain

At one time in my life, I worked at a nonprofit business reference library. We - or, the librarians, at least - provided patrons with access to computerized databases full of information for market research, finding startup funding, and more. Since I wasn't a librarian, nobody seemed to think it was important for me to… Read More

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