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Good Answers to Great Questions: How can I email my list more frequently?

The Minnesota Council of Nonprofits recently had their Annual Conference. Being interested on more of the tech side things, I gravitated towards those sessions with technology as a focus.While in a session on Fundraising and Email benchmarks, there was a question from the audience that received a vague answer:

‘I’ve got a lot of information that I want to get out to my email list, but I’m afraid that if I send them messages that are too large it will get buried, and if I send to them too frequently, they will unsubscribe.’

There are two different ways that I would suggest to approach this problem: [More]

Facebook Petition Recruits More New Supporters in Six Days than Two Months of Canvassing Could Do

In just six days, Citizen Action of Wisconsin received more new member records than two months of field canvasing could have brought in - all with one Facebook petition. [More]

The Real Benefit of Action Alerts (Hint: It's Not About Influencing Reps)

Many policy oriented nonprofits start using action alerts - the emails calling on citizens to contact their elected officials about Issue X - because they want a legislative outcome. That does work...sometimes. Who hasn't heard stories of an undecided rep being persuaded by a compelling constituent story, or by the tally of calls and letters on each side? But when this outcome doesn't happen, has your advocacy group failed? [More]