Photo by Daria Nepriakhina

Is your mailing list a mess? Tips for keeping it clean.

If you have ever spent hours trying to look up a name that you KNOW is on your mailing list, but can’t seem to find, then you understand the importance of accurate and consistent data entry. By standardizing the way information is entered, you increase the usefulness of your database including: More accurate query results… Read More

photo credit: jabber logic

How to Plan 2016 Marketing on a Tight Schedule

Guest post by Colleen Powers, of jabber logic, a Complementary Service Provider for thedatabank. jabber logic specializes in brand identity and full-service marketing programs for small businesses and nonprofits.  For nonprofit communications staff, the transition to a new year is a time to set goals and create a plan for the next 12 months. But for most… Read More

What smart nonprofits know about the power of personal stories

Guest post by John Capecci, of Capecci Communications, a Complementary Service Provider for thedatabank. John is co-author, with Tim Cage, of “Living Proof: Telling Your Story to Make a Difference,” and offers communication training, workshops, consulting and webinars on communication effectiveness. If you work in nonprofit communications, marketing or development, you know that personal stories… Read More


Inexpensive ways to optimize your year end fundraising campaigns – Offline & Online Part 2

Yesterday, we covered eight tips to optimize your offline fundraising campaigns. Today, we'll cover online giving. As a reminder, online giving in this context covers email campaigns and giving opportunities on your website. Let's dive in! The rule here is the same; the first hurdle in any appeal is getting someone to read it. Many of… Read More


Inexpensive ways to optimize your year-end fundraising campaigns – Offline & Online Part 1

As year-end giving is quickly approaching, I wanted to offer a few tips for inexpensive ways for you to best optimize your year-end fundraising campaigns to max the most of this giving season. I've broken it into two blog posts - offline mailing campaigns and online mailing campaigns (view part 2 here). For the sake… Read More