How to Be an Email Marketing Stoic

One of the most frequently asked questions we receive from our clients at thedatabank is “Why didn’t this person, who’s subscribed and has a valid address, receive our email blast?” It’s a seemingly straightforward question for which one demands and expects a logical, scientific answer. But I’m here to argue that it’s a question that… Read More

three flat stones lying on a piece of paper with arms and legs drawn around them in black ink. the first is holding up a barbell, the second is doing a jumping jack, and the third is running or doing aerobics

No Train, No Gain

At one time in my life, I worked at a nonprofit business reference library. We - or, the librarians, at least - provided patrons with access to computerized databases full of information for market research, finding startup funding, and more. Since I wasn't a librarian, nobody seemed to think it was important for me to… Read More

a hand is held flat, holding the number 2016 in blue in the palm. the background is blurry orange dots.

thedatabank’s 2016 in review

2016 was a big year for thedatabank and for our clients! Our team grew and our clients used their Databank technology to build capacity, raise funds, influence public policy, and inspire social good! We moved away from packaged database products to focus on custom, capacity building solutions that support each organization's unique strategic technology needs… Read More

fireworks

Top 5 blog posts from 2016

2016 has been a rough year for many, and honestly I am excited to bid it adieu in just a few short weeks, as are many. I may even make an ornament to remind me of this dumpster fire of a year. As I look forward to the hope that 2017 will have many more… Read More

laptop computer showing bar graph and pie chart, person holding tablet showing calendar

You don’t need a Ph.D. to work with data

As an interlude to our ongoing series about the mechanics of data, I'd like to reflect upon a recent data workshop I attended. Organized by the Minnesota Council of Nonprofits and Karen Graham of Idealware, “Nonprofit Communicators Workshop: Wrangling Data to Drive Decisions” was a unique opportunity to hear other professionals' perspectives and questions about… Read More

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