There’s no doubt about it: Your organization does some pretty amazing things. You and your team work hard to make a difference in what you do. When writing appeals to your supporters, it’s natural to want to remind them of all the great work you’ve done. However, what you need to focus on is your supporter. After all, if they weren’t important, you wouldn’t be writing appeals asking them for their time and money.
So how do you make sure your appeal isn’t self-centered? [More]