Recently, I attended a helpful session on Search Engine Optimization (SEO), presented by Cary Walski of MAP for Nonprofits. The class was mainly focused on the basics of SEO, but it was a good refresher for me, and I learned a few new things as well. In case you are not familiar with SEO, it… Read more
With the holidays in everyone’s rear view mirror and the new year underway, it’s also the start of the 2013 Legislative Session. Gearing up for the legislative session may consume your mind for many months leading up to it, but it’s easy to forget that your supporters may not be as tuned in as you… Read more
It’s hard to believe that 2012 will be coming to a close in just a few short days. We’ve had a great year here at thedatabank, helping nonprofits all over the country fulfill their missions. Here are some highlights of our work from the past year that might be of interest to you. Blog Posts… Read more
There are two main goals shared by nonprofits when it comes to monthly (or weekly or quarterly) e-newsletters: getting people to subscribe and retaining those subscribers. There’s always room for improvement in both areas, so make sure you keep the following tips in mind when marketing and publishing your e-newsletter: 1. Leverage Social media to… Read more
Having easily accessible online donation forms is an important factor in increasing overall donations, but it’s really only half the battle. To ensure that potential donors who visit your forms turn into actual donors, there are many other aspects to consider. Are your forms intuitive? Are they a good length? Do they look trustworthy? There… Read more
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