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Introduction to Community Based Social Marketing
Monday, June 13, 2005
9:00 AM - 5:00 PM

Advanced Community Based Social Marketing
Tuesday, June 14, 10:00 AM - 5:00 PM
Wednesday, June 15, 9:00 AM - 4:00 PM

Van Dusen Center
Minneapolis , MN

Presented by Dr. Doug McKenzie-Mohr and sponsored by thedatabank
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Beyond Brochures

Most people know that to protect the environment they should recycle more, water their lawns less, get out of the car and take a multitude of other steps to reduce their ecological footprint.

But as often as not, the actions people take are not consistent with what they know to be true about the state of the environment.  In fact, research demonstrates that simply providing information usually has little or no effect on what people do .

But if not brochures, then what?  Over the last several years a new approach - community based social marketing - has emerged as an effective alternative for delivering programs to change envirnomental behavior.

Find out more

Introductory workshop
Advanced workshop
Location
Who Should attend?
Reviews of the workshop
About the presenter & book
Registration and fees

Introductory workshop

This full-day workshop introduces the concept of community based social marketing and provides participants with some basic knowledge that will help them deliver effective programs.  The workshop covers four key areas:

• How to identify the barriers to a desired behavior
• How to use behavior change " tools " to design more effective programs
• How (and why) to pilot a test program
• How to evaluate the impact of a program once it has been implemented

Case studies are used to make social marketing concepts - such as gaining commitment or using prompts - concrete, and frequent opportunities are provided for discu ssion.

Advanced workshop

Building on the introductory workshop and Dr. McKenzie-Mohr's book, this two-day workshop provides an in-depth exposure to community based social marketing and provides participants with the knowledge they need to deliver cost-effecitve programs within their own work contexts. As an advanced workshop, participants will have extensive opportunity to discuss the application of community based social marketing to their own programs. To ensure ample opportunity for discussion, the workshop will be limited to 50 participants.

Location

Van Dusen Carriage House
1900 LaSalle Avenue South
Minneapolis , MN

Who should attend?

This workshop is designed for those individuals who work to encourage residents or businesses to engage in environmentally beneficial behaviors - such as those involved in waste reduction, water and energy efficiency, watershed protection, pollution prevention or transportation changes.  Individuals who fund these types of programs will also find this workshop helpful.

The workshop also has applications for people who promote other beneficial behaviors, such as positive health habits, civic participation, or parenting.

Reviews of the workshop

This workshop has been enthusiastically received by over 10,000 program planners and funders across North America .  Here is an exerpt from an email received by the presenter, Dr. Doug McKenzie-Mohr, following a recent workshop:

"For my part, and without exaggeration, I have never attended such a thoroughly expert, provocative, while at the same time practical day of sharing understandings.  Thank you for an excellent instruction in finding a better way."

About the presenter & book

For over a decade Dr. McKenzie-Mohr, an environmental psychologist, has been working to incorporate scientific knowledge of behavior change into the design and delivery of community programs.  A professor at St. Thomas University in New Brunswick , he has assisted in the development of Canada 's public education efforts on climate change.  He has also served as amember of Canada 's National Round Table on the Environment and the Economy.  As the founder of community based social marketing, he has repeatedly illustrated its utility in his writing, workshops and consulting.  His web site is www.cbsm.com .

His book, Fostering Sustainable Behavior: An Introduction to Community Based Social Marketing , has become requisite reading for those who deliver programs to promote sustainable behavior.  Workshop participants receive a copy of the book.

Registration and Fees