Course Starts January 24, 2011
This is an opportunity you won't find anywhere else: a fundraising course presented exclusively by thedatabank, designed specially for Databank users. With 6 expert-led sessions, one-on-one consultations, and a unique cohort model, you are virtually guaranteed to start raising more money and using your Databank more effectively.
An exclusive course offered by
|
Course Objective | Course Design | Cohort Model | Course Topics and Schedule | Instructors | Get Started
Course Objective
This six-month course is designed exclusively for clients of thedatabank. The goal of the course is to teach nonprofits how to use their data and thedatabank’s services to create and carry out more effective fundraising strategies.
Upon completion of the course, you will be able to:
- Apply fundraising best practices
- Raise more money with less work
- Fundraise online and via direct mail
- Save time and money in the long-run
- Maintain a network of peers with whom you can share fundraising experience and advice
Course Design
We designed this course to combine formal education from fundraising experts with learning from your nonprofit peers. It will include:
- Monthly 30-45 minute online training sessions followed by Q&A sessions with fundraising experts
- Cohort-only forum where students ask peers questions and share ideas
- One-on-one, 15 minute monthly phone check-ins with fundraising expert
- 6 handouts with fundraising best practices throughout the course
- Monthly self-evaluation worksheets to improve your fundraising techniques
- Cohort structure that encourages networking
Benefits of a Cohort Model
By exchanging information with your nonprofit peers, you can learn what’s working well for others and how to apply that at your organization. That’s why this course was build around a cohort model. That means you will go through the course with a group, or cohort, of peers from whom you can learn.
Meet the instructors
Course Topics and Schedule
All group sessions are at 12:00 Eastern / 11:00 Central / 10:00 Mountain / 9:00 Pacific
Jan 24: Using Your Data and Segmenting to Raise More Money
Knowing your data is key to learning more about your donors, the messages that speak to them, and what qualities you should look for in prospects. We’ll discuss key data you should collect from your donors and prospective donors and how to analyze that data to raise more money. We’ll also review how to segment your list so that your messaging resonates with everyone.
Feb 28: Lowering Your Fundraising Costs with Smart Planning
It’s easy to get so focused on the present that you don’t plan ahead for the next campaign. But planning ahead will save you time and be more cost-efficient. We’ll talk about easy tips for planning ahead and saving money like creating calendars, cleansing data, targeting messages, and being sure you get the best postage discounts.
March 21: Integrating Direct Mail with Online Media to Fundraise
Reaching your donors and prospective donors through multiple media can substantially lift your fundraising response rates. We’ll talk about how to adapt messaging to different media like direct mail, email, and social media for a powerful fundraising campaign, as well as how to develop timing for an integrated campaign.
April 18: Writing Effective Direct Mail and Email Copy
Compelling copy and messaging is the core of any fundraising campaign. We’ll discuss how to craft a message that will resonate with your supporters and get them to take action. We’ll also go over storytelling tips for nonprofits.
May 16: Fundraising Best Practices for Direct Mail Design
Heading into your year-end campaign, you’ll learn tips for designing your direct mail fundraising appeal to maximize results. We’ll cover topics like envelope and appeal design, the most effective packages, and length. You’ll learn what other organizations are doing and what’s working well this year.
June 20: Best Practices for Fundraising Email Appeals
Email fundraising is easy once you get the hang of it. You’ll learn tips for creating an email fundraising appeal that will get people to take action. We’ll cover topics like layout, subject lines, call-to-action boxes, and length, and how many links to include.
Get Started
We are excited to offer this unique course at a low introductory rate of only $100/month for six months. Up to two individuals from your organization can participate, at no additional charge. You will learn from our expert instructors how to raise more money with less work. And, you will build a network of peers, on your software platform, with whom you can share fundraising experience and advice.
Register for Dynamic FundraisingTM: An Integrated Approach. Questions? call 612-455-2255