You have your list perfected, your enewsletter proofread, and your test email looks great. Is your snazzy bulk email ready to be sent to the masses? Maybe not. The new Canadian Anti-Spam Law (CASL) will start being enforced on July 1st, 2014. If you send any emails to Canadian email addresses, or if any of your email recipients are using their email while in Canada, this could affect you. Thankfully, there is a three-year transition period (until July 1, 2017) during which you can take any steps needed to make sure your list stays in compliance under the new law.
What does this new law mean?
This law affects two specific parts of email marketing: consent and content. [More]