Some email providers have been making big changes in an effort to thwart spammers, and inadvertently, your emails may not be reaching your supporters. Email providers, like AOL and Yahoo, are using a new technique called DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect their users from fake, spammy, or malicious emails arriving in their inboxes. DMARC allows mass market email providers to ensure that when you send a message, you're not "spoofing" their domain name. i.e., that your message to Yahoo users (from a Yahoo email address) is really being sent from within Yahoo's email program. In a technical sense, CRM providers (like thedatabank) do exactly this--we spoof your domain name in order to make it appear that the message came from whatever email address you specify, not from within a mass email system.
What does this mean for your organization? [More]