Love them or fear them, the story of your Fundraising Program comes down to the numbers. As a Fundraiser, there’s increasing pressure to tell that story, not only internally, but also to be transparent to your stakeholders.
Not surprisingly, a good deal of what is useful in your Fundraising Stats is dependent on how you input the information into your database. Yes, you can put all of your transactions into an undifferentiated lump, but you miss out on important analyses that allow you to make data driven decisions regarding your future efforts. It’s also possible to go too far the other way and not only waste time entering your data, but also make it more difficult to access your information in a meaningful way when you need it. [More]