"Our database is a mess."
Does this sound familiar? How about,
"We invested in this great database software, but nobody keeps it up to date."
A database can be your fundraising friend, but only if you manage it.
Last week I attended a breakout session at the Minnesota Council of Nonprofits annual conference, called Turning Data Dust into Fundraising Gold. The presenters, Tricia Pekarna and Jesse Stemcha of Children’s Hospitals and Clinics of Minnesota, spoke from their experience on getting a database in order, and then using data - and database software tools - to uncover opportunities and increase productivity.
Here are a few points worth sharing: [More]