Last Thursday, I attended the Minnesota Council of Nonprofits Annual Conference. In addition to staffing our booth in the exhibit hall, I also took some time to attend a breakout session. The session was presented by Cary Walksi of MAP for Nonprofits and Kevin Watson of Hamline University, titled “Email EQ – Tips to Tap the Emotional Brain.”
The main focus of the presentation was answering the question “Why do donors give to some causes and not to others?” It broke down the differences between a person’s emotional brain and analytical brain, and concluded that when a person’s emotional brain is tapped, they tend to be more generous when asked to donate to a cause.
Here are 3 tips that Cary and Kevin shared to tap the emotional brain: [More]