The Minnesota Council of Nonprofits recently had their Annual Conference. Being interested on more of the tech side things, I gravitated towards those sessions with technology as a focus.While in a session on Fundraising and Email benchmarks, there was a question from the audience that received a vague answer:
‘I’ve got a lot of information that I want to get out to my email list, but I’m afraid that if I send them messages that are too large it will get buried, and if I send to them too frequently, they will unsubscribe.’
There are two different ways that I would suggest to approach this problem:
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