When your nonprofit is emailing a call to action, an obvious goal is to get as many responses as possible. Here are two small techniques that can boost response rates.

1. Show the call to action twice - First right at the beginning/top, and then again where you have it at the bottom. [More]

This year thedatabank is holding our 3rd Databank User Conference in Minnesota for our clients. While we haven't released this year's sessions yet, I can be so precise as to inform you, I will be holding a session on email templates. As I dive into the rabbit hole of just what this means, I’ll be generating a series of blog posts along the way about email templates. Can't attend our User Conference? Not to worry, clients and non-clients alike will be able to benefit from these posts, and after the session I'll post a recap here. [More]

As state legislative sessions wind down, grassroots advocacy organizations are busy touting their policy victories and sending out scorecards. This is also a golden opportunity to lift up the people who made it possible. [More]

Do you dread software demonstrations? Following a few simple guidelines can make the difference between demos that are a boring waste of time, and demos that help you make a thorough comparison and a well informed decision. [More]

I've always had a mind for data and statistics, so I'm very interested in the benchmark reports that come out for the nonprofit sector. A co-worker and I even presented our own benchmark findings for MN based organizations at the 2011 Minnesota Council of Nonprofits Annual conference. (We also found that databank clients have equal or better numbers across the board as compared to the number in the 2011 NTEN Benchmark study!) A similar benchmark report was put out by Blackbaud several weeks ago. [More]