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2012 Year in Review

It’s hard to believe that 2012 will be coming to a close in just a few short days. We’ve had a great year here at thedatabank, helping nonprofits all over the country fulfill their missions. Here are some highlights of our work from the past year that might be of interest to you... [More]

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Insights

Getting Started with Individual Donor Fundraising - Part 2

As you consider your next steps with your prospective major donors, think about what you are offering them and what they expect from you out of their giving. Many Americans report giving a donation to a charity or non-profit every year. You are probably among them! Think about what made you give: your donors want the exact same things you do out of your gift. [More]

A Lesson from Obama’s Online Fundraising Team

The word optimization is creeping more and more into my everyday vocabulary - to the point where I now refer to those items at the back of my fridge as sub-optimal. In Fundraising, optimization is not just bluster and buzz though. It’s creating real results and deserves to occupy some of your thought. [More]

The Year-End Appeal: Reflection and Hope

Everyone seems to want your money - right now! There are more than 1.5 million charities operating in the United States, and most of them are seeking year-end contributions. It’s no wonder your mailbox and inbox, as well as your donors', overflow with appeal messages every November and December. How do you make your appeal stand out?... [More]

It’s About ‘You’, Not About ‘Me’ - Writing appeals that aren’t self-centered

There’s no doubt about it: Your organization does some pretty amazing things. You and your team work hard to make a difference in what you do. When writing appeals to your supporters, it’s natural to want to remind them of all the great work you’ve done. However, what you need to focus on is your supporter. After all, if they weren’t important, you wouldn’t be writing appeals asking them for their time and money.

So how do you make sure your appeal isn’t self-centered? [More]

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Tips